Branding

A modern, culturally rooted identity for Medad blending expressive Arabic letterforms with a clean, contemporary structure to highlight creativity and the beauty of calligraphy.

 

 

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MIDAD — WHERE LETTERFORMS COME ALIVE

A visual identity inspired by the fluid movement of Arabic calligraphy, capturing the brand’s artistic spirit and expressive handcrafted lettering.

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CRAFTED CALLIGRAPHY

A refined notebook design showcasing expressive Arabic letterforms and the brand’s modern, artistic identity.

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PRACTICE SHEET

Handwritten practice sheets highlighting the fluid structure of Arabic calligraphy and Medad’s focus on skill-building.

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CALLIGRAPHY BASICS

A structured workbook introducing the fundamentals of Arabic lettering through clear strokes and guided practice.