Where Creativity Meets Clarity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

01

 

Branding

A modern, culturally rooted identity for Medad blending expressive Arabic letterforms with a clean, contemporary structure to highlight creativity and the beauty of calligraphy.

 

 

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MIDAD — WHERE LETTERFORMS COME ALIVE

A visual identity inspired by the fluid movement of Arabic calligraphy, capturing the brand’s artistic spirit and expressive handcrafted lettering.

 

 

 

02

 

Web Design

I design clean, expressive website layouts that focus on clarity and smooth user flow turning content into an engaging visual experience.

 

 

3

LUMINA – Photography Meets Walls

A web concept that showcases photography and handcrafted murals through a clean, structured layout that lets the artwork stand out.

 

 

 

03

 

Photography

A photography project capturing the craft of traditional tailoring highlighting its heritage, skill, and timeless character through intimate visuals and curated edits.

 

 

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THREAD & NEEDLE — THE ART OF TAILORING​

A photography series capturing the elegance of traditional tailoring highlighting the craft, the atmosphere, and the stories behind each stitch.